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UPDATE
June 26.2025
2 Minutes Read

How Roofers Turn Cold Calls into Big Sales: Insights from SmartRoof

Roofers: From Cold Call to Cold Ca$h

Turning Challenges into Opportunities

For roofers, every storm presents a unique opportunity to connect with homeowners needing assistance. A recent case study from Bethesda, Maryland, highlights how SmartRoof, led by Senior Project Manager Jon Nytes, secured a significant re-roofing project after a severe storm damaged multiple buildings. By canvassing the neighborhood and providing guidance through the insurance claims process, SmartRoof showcased how proactive outreach can lead to substantial business growth.

Upgrading to Modern Materials

In the face of homeowner frustrations with maintenance, SmartRoof recommended a transition from cedar shakes to DaVinci Single-Width Slate. This shift not only promised a more aesthetically pleasing exterior but also addressed long-term maintenance concerns, an important consideration for homeowners looking to enhance their property’s value. As synthetic slate gains popularity in the community, more homeowners are opting for these low-maintenance materials that come in various colors and styles.

Color Choices: Making Decisions Easier

The decision process regarding color can often be daunting. In this instance, SmartRoof helped the homeowners visualize their options by creating two separate samples on their roof for them to compare. This hands-on approach allowed for a better decision-making process, demonstrating the impact of visual aids in home improvement.

Safety First: Importance of Installation

Safety was a critical consideration throughout the project. The team advised homeowners on the significance of installing a snow retention system to prevent dangerous slides on their roofs. Ensuring safety features are in place, especially in high-traffic areas, reflects a commitment to protecting both the homeowners and the integrity of the installations.

Lessons Learned and Future Opportunities

This project serves as an exemplary case of modern roofing practices that blend customer service, safety, and innovative materials. For homeowners considering major renovations, collaborating with knowledgeable contractors who prioritize their needs and preferences can lead to superior outcomes and satisfaction.

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Transform Your Home’s First Impression with Aurora and Rock Ridge Roofs

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Homeowners' Advocacy Changes Roof Preservation Rules in Their Community

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